Profile
Product strategist bridging business goals and human needs
With over 15 years in digital product design and strategy, I've led teams and projects for some of the UK's most beloved cultural institutions and entertainment brands.
Currently I work through my consultancy, James Nation Ltd, partnering with organisations who want to create digital experiences that genuinely matter to their users. I also built and run Collectopedia, a SaaS portfolio tracker for physical collectibles that I built from scratch using AI-assisted development.
My background spans kids' entertainment (Beano), cultural institutions (V&A Museum, Barbican), gaming (Studio Decent), and agencies working with brands like Doctor Who and Peter Rabbit at the BAFTA-winning Complete Control.
I'm particularly interested in the possibilities of AI-assisted development and how it's changing the way we build digital products. I believe we're at an inflection point where individual makers can achieve what previously required entire teams.
Experience
15+ Years Building Digital Products
James Nation Ltd
CurrentProduct Lead / Consultant
Independent consulting practice focused on product strategy and design leadership.
Studio Decent
Design Director
Led design for undra.game, a web3 MMO game focused on strategy and collaboration.
Beano Studios
Director of Design & UX
Led the digital transformation of Beano, growing digital audience 100x and winning multiple UX awards. Progressed from Senior Designer to Director.
Freelance
Digital Designer
Complete Control
Digital Designer
Website, game and app design at the BAFTA award-winning agency. Worked with Doctor Who, Peter Rabbit, Action Aid.
Services
How I Can Help
Get in touch
I'm currently available for select consulting engagements. If you have a project in mind, let's talk.
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